12,13,years ago, most of connections to other connections to introduce visitors to the purpose is very simple, so the main site of what is connected to the Web site to connect visitors to the site would benefit very seriously. Link has been seen as a visitor site assessment of the value of the most important factor, visitors can step through the cross-connect only be able to visit different sites, would like to know their own information and information supplement, look at the key site of the main election connect better.
In recent years, because the search engine portal (such as Baidu and Google) and the rise of intervention to connect the site as early as the role has lost its mind early. The purpose of linking the pursuit of Web site is not convenient for visitors to the convenient, more time to master are considering how to make their sites appear in search engine search results in a more forward position, that is, how to do a good job search engine Optimization.
Connection is a Web search engine to determine whether or not outstanding, it's important an important factor. When there are many sites take the initiative to connect a Web site, the search engine will be the site that is very important, given the weight of very high, said the search engine on the Web site to see the very beginning. Search engine itself is a function of the program, of course, each search engine has its own method of procedure, each search engine's algorithm are not the same, the number of connections and connection quality as a key site evaluation criteria, Through the ability to connect visitors to bring stability and a variety of external resources Web site, a Web site one of the important indicator of success.
Search engine optimization to be considered include links to stations outside the station and link the two links:
Station also known as the link in chain, the rationale is to build links with search engine optimization techniques to determine the level of the main factors. The station can be linked to optimize the overall layout of the site to make reasonable to facilitate visitors to view, it has also become a site search engine to determine the value of one of the key factors, in particular, Baidu, compared with value chain within the site. If you can set the chain in enough good words for this position has been very helpful in the search results have a very high ranking, is as easy to be able to go out to promote a Web site to allow users to click into the Web site you visit More information.
The common strand in the form of:
Site Navigation: The general was placed in the position at the top of the site to guide users to more quickly reach the relevant section of the classification;
Site map: Web site includes a link to the page number, placed in the location of the site's home page, visitors will not only facilitate browsing, visitors to the direction to improve the efficiency of view, but also facilitate the search engine spiders crawl the entire Web site with links to provide Search engine to crawl;
Text link: to facilitate visitors to understand the relevant articles, and through connections can jump to the relevant page;
Crumbs link: to provide a clear view of the visit to clear the path for them by visiting this page and another page in the relationship between the hierarchy at a glance.
Link station to do a good job of a four-point proposal:
1. Little or as much as possible the use of non-use of JS file link, although the JS file in the static pages are more likely to be called, but very friendly search engine optimization. If a page weight high, as JS code with the formation of chain-ring true, led to the inside pages of very low weight in the ranking on the poor;
2. To reduce the level of page links, search engine spiders crawl the Web page, the site of the level of in-depth and does not require, but a reasonable level of the page, more conducive to the spider crawling on a more friendly search engine optimization;
3. Trace the use of text notes, as I connected the name of the page is "feeling experience", in order to better reflect the effect of, I can trace by adding text notes "SEO experience feelings", visitors can clearly tell what kind of content to connect , For search engine optimization has some advantages;
4. Links should appear in the top position as far as possible, the pillars of the search page to crawl all the time by top-down order crawling site content, the more important content, keywords and site should be the closer of the page at the Web site The more forward position, as a more convenient spider crawling.
Station also known outside the chain link, which is the blood of the Internet. No link, information are isolated, difficult site of a comprehensive requires links to other sites. And other natural resources complement each other as a demand, when demand for such a site can not be met, you can search engine portal to be more understanding and more information. This is also a search engine can be so successful today is a key reason it did an ordinary Web site can not do it to collect links to other sites, for itself, is outside the chain. Now many are trying to master their own Web site provides links to the search engine portal, and its share! Can win a share of it you have to look at whether the search engine to bring useful information outside the chain, the chain outside the site was seen as a good or bad. For example, that Google, the Web site links to many sites should be a good site, or how there are so many sites link to the site it? Google's idea is of course true, but now do so outside the chain's Web site is no longer for the convenience of the users to find information and links to the Web site, but to optimize hard to increase the number of links in order to increase the number of sites outside the chain, and enhance the site The universality of the link. They all remember that Google, outside the chain of more foreign chain, the higher the value of PR, PR value of their Web site the greater the impact, but unfortunately some people to buy original capital of high PR links to the neglect of its own website价值.
Outside the chain of several common:
1. Link Exchange, the Web site of resources between each other to promote an important means of mutual benefit with other psychological Web site co-operation with its own Web site, of course, the best resources related to the content exchange LINKS Web site;
2. Landing classified directory, or your Web site to the directory, search engine and portal landing almost mean. The world's largest classified Web site directory DMOZ, a foreign Web site. DMOZ has been successfully included in the website will not only be derived DMOZ site links, links to export DMOZ site, the search engine to the weight are very high, the entire audit manual, friends who are interested can submit to DMOZ, the success of A very low rate! Is low because only now come to the noble DMOZ them to visit the Chinese Web site: http://www.dmoz.org/World/Chinese_Simplified;
3. Landing site navigation, that is, we often say that good and some 123,265 Guinness Web site, the Internet has brought to China a new innovation, have a good 123 to Baidu now has been more than 1,000 million purchase price, was 265 Google included. If your site can be a good 123,265, and other large-scale Web site navigation incorporated, you will no doubt bring a lot of sites clicked the hope that China's "passing the buck" like to use Web site navigation;
4. Production base stations, search engine optimization for beginners in terms of base stations is very complicated. The so-called base station is refers, in a search keywords, the search results appear in a few more or less the same content, but not on the same Web site, if they are connected to each other, they are a group of stations. Production base stations, it should be noted: Do not use the same engine room space between the base station not to cross-connect, between the content of each site should be different.
5. Connect bait is a very clever way to connect an external access, in recent years caused by the search engine optimization technology enthusiasts and industry professionals with strong concern. Link bait pages generally have a strong attraction, including to attract your eye, of course, is not only an attractive title, as some people will only arouse the reviled and despised. Planning to connect a decoy page needs a strong sense of innovation and capacity planning.
6. Jian group blog, a new Web site, there is no PR value, in general very few people would be willing to exchange with you in friendship connection, then you now have the option to build major portal blog, such as Yahoo, Baidu, Sina Blog, and so have the functions that you can build a blog for themselves, and then add friendship to connect to your blog or website domain names independent.
Do a good job outside the chain of four-point proposal:
1. Web site to connect external growth in the number of naturalization, not a short period of time to increase your Web site a large number of external connections, as you search the Web site of the suspected cause, according to a certain amount of quality in accordance with the plan to have your Add to connect an external Web site, a Web site's success was not built overnight matter.
2. Do not forget yourself the best thing to do, in addition to looking outside the chain of high-quality, do not forget to manage and build their own Web site, a building block to its own Web site, Web site content is the success of the benevolent government, more foreign chain No, it can not give you what conversion rate.
3. Do not use the software, mass, mass adoption of the software to send a large number of external connection methods in a short period of time can really give you a certain Web site traffic. However, this method is very easy to see through, see through once, then your site will disappear forever or even for a period of time in which search results, such as QQ, a stranger can be made for the connection to report complaints.
4. SEO is Exchanging links not only to the main page, including a Web site is the information industry, as we have an independent domain name blog and, of course, there are several different sections, to the neglect of the exchange program between the pages. A large number of external connections to increase the station's Web site weight at the same time, do not forget to add pages to your page outside the chain to increase the weight of sub-pages, search engine optimization are also very helpful
Both stations links, external links, or links are considered to link the universal interoperability is an essential requirement of the development of the Internet to link the quantity and quality is a measure of the site. Can be connected directly affect the value of the PR Web site, but the PR value alone is a sign of the Web site, does not affect the search engine to your website weight, but the search engine to your site you have a direct impact on the weight of the PR value of the site, look at this sentence Seem contradictory, but in no way contradictory, it is only an irreversible process! PR value and the search engine to your site is relative to the weight of Hubuyingxiang for a new PR does not stand a very favorable natural conditions, through the construction site, to increase the number of links, link security is the site so as to the quality of PR value, just around the corner!SEO