SEO

Each search engine has its own rules, reasonable and effective SEO can improve the site's ranking, making marketing more easy and simple. To master the search engine algorithm update technology is an important method of SEO. The following is a summary of some of my search engine optimization rules.

1,SEO page optimization is an important part of the title, this place every time you should be the focus of optimization. With the title of the keywords in line with higher degrees, the better. Web site before the building must be careful analysis of keywords related to Baidu's strategy on the Web site for detailed keyword filter. Key words raise more conducive to the long-tail Web site traffic.

2, in the head and at the bottom of the page is very important for search engines, as far as possible the Keywords will be added to the inside. Not to care about the so-called keyword density, as long as you have the density of no more than 50%, as long as you are consistent with, as long as your content for your users is important, indispensable, due to join some of the key Words on the page, just to remind a better search engine.

3, outside the chain is very important to determine the chain outside the site in soso engine rankings, but outside the chain is not to say that, on a certain position, ranked the Web site decided, after all, there are many factors that, chain outside of which no more than An important part. Remember never to carry out mass, the mass and the result is that one day you find your Web site in all of a sudden tension in the engine disappeared.

4, is the soul of the site optimization. There are only good content will attract the arrival of the search engine and updated every day to maintain your Web site so that spiders can visit when there is something to eat. The best way is to regularly update the site every day to stay. Original content is the best, because the search engine is very like the original. The on-line one-size-fits what it is not going to do not like the look.

5, in fact, the final should be a part of the domain name server and choice. First of all, to choose a good domain name, the best choice. Com's,. Cn individuals did not feel the weight. Com, to ensure that the domain name easy to remember, and search engines have not been punished too. But also to choose a good server, if your Web site's server often the problem, leading to frequent can not visit the site.SEO, Well, your site will be greatly affected. Will be very difficult to upgrade the position. Therefore, the choice of server is a very important part.

6, only the index page for SEO is not enough, the site optimization is the best all-stations at the same time, the content of each page must have the keywords you want to optimize, in particular related to relevant keywords, try not to the content page Acquisition, especially at the beginning of article 100 of the best character and not the other stations the same page.

7, catalog and Web site optimization is the result of a very important part. Excellent directory listed him very easy to find your content, naturally high-ranking, imagine if you have a lot of the directory structure in a mess, not knowing the name of the directory, Baidu into a spider's web site as you entered the maze. There is a lot of free source code and CMS. Many are just looking for some head start on the road to the site, the source of these are in fact there are many errors. For the latter part of the site optimization is not the ideal. So find the best person to do a Web site. Or buy a set of source Web site. The structure of the site and it must be reasonable.

Google Sitemap is available to the Google Web site administrators a tool to improve the Web site was included in the number of pages.

In general, the search engine spiders will follow the link to your website crawling on all pages. But very often, for various reasons, not all pages can be incorporated into the search engine database. For example, your site is dynamically generated database, URL with parameters in a number of pages too far from home, your site PR value is too low, the new website may have been a long time before they can crawl, and so on.

Google Sitemap on the station to allow Google to upload a site map listing all you need to be crawled and the importance of the level. It has been confirmed that many people, Google Maps site can really be to increase the number of pages included in Google, and Google seems to be crawling on a daily basis sitemap.

So if you have a new page, or update your website content faster, Google site map is a good tool to inform Google.

But I would like to share a few Google Sitemap for search engine optimization experience.

First, as said earlier, of course, the most important thing is to make your pages have been included in the better. Because I have not included the Web site, so I have not submitted to the site map. However, according to friends, really good to use this feature. If you have a lot of web sites have not been included, they should try.

Second, Google Maps site management interface, you can see whether or not to punish Google your Web site. As mentioned previously in, Google will inform the punishment was part of the station's Web site. I feel that this is one of the most important to use the Google Sitemaps. Although the function of access to the best forever.

Third, Google Maps site management interface Diagnostic (diagnosis), you have been crawling the Web site at the time, if there is any issue will be listed. For instance, the wrong URL, 404 errors, server downtime, and so on. In the HTTP error, you can see what URL is problematic, so in a timely manner to resolve technical problems on the site.

Fourth, Diagnostic also part of a robots.txt file detection tool. Very often we do not want search engines to crawl certain files or directories, robots.txt file is a standard method. However, if it is to write the document in question, may lead to a search engine can not crawl your site. You can use the Google Sitemaps tool to detect the test of a directory or a file has been excluded from the search engine beyond.

Fifth, the Google site map Statistic (statistics), there are a lot of very useful information.

For example, search and Statistics (query stats). Google will be listed in the user to find your site, what's the use of words. Key words in this, you place a few (top search queries). Key words in this, you also get the number of clicks (top search query clicks). Although you can log files from the server to be the same, but in his Google interface, has been very clear that these lists of information, very easy to use.

Key words from your statistics, you see the clear objective of the performance of keywords like how you label the title of how to write.

Sixth, I think the most important statistics is that, in statistical analysis of the page (page analysis) under the program, Google listed Google consider to be your Web site with which the most relevant keywords (In your site's content ). At the same time, listed in Google's database there, your Reverse link is the use of words which make the link text (In external links to your site).

The left column In your site's content is in the eyes of Google, your site is talking about, the theme of your site is all about. If Google's list of those keywords and you really have deviated from the subject site, it is clear that you need to modify your site content, site re-writing the text.

For example, my blog is concerned, Google is a list of words: website, Google, the search engine page ranking, optimization, links, SEO, research, and so on. Of course, is also listed in the back of some that are not really relevant, such as father, and this Chinese word about the inaccuracy. The blog, because I never talk about my father, but my father talking about big data centers. In any case, however, this information is very important.

And the right-hand column In external links to your site appear in the Google database, the reverse link by using the link text. We all know that Google is the reverse link and all the top ranking search engine algorithm in a very important area. The link text from two years ago, is becoming increasingly important. Google set out from the external link, you can know what other sites link to your site. These link text formed the subject to a large extent affected by Google that the theme of your site.

For example, my blog that the reverse link by link text appears the most is: SEO a daily note, Google, search, virtual hosting, domain name registration, e-mail. Obviously, very few other sites "search engine optimization" to link to my blog. This is no wonder that in Google, if you search for search engine optimization, I simply can not find this blog.

In general, you should be as much as possible so that other sites do you use the most important keywords to link to you. Google lists the links you like how the current results, you should also know the direction.

Statistical analysis of the page (page analysis) I think Google is the most useful Web site map of the most meaningful.

1. Web site navigation

Web site navigation I do not how important the nonsense that we should all understand that the focus of some attention to the design Web site navigation:

(1) Web site navigation is a link to search engine spiders crawling down a major line, but also to ensure interoperability between Web channel bridge, it is strongly recommended the use of text links;

(2) Do not use embedded JS papers to achieve site navigation, if you use the search engine spiders crawl simulation tool for the detection of crawling to the URL, you will find links to the site navigation for the search engine is simply not see;

(3) does not recommend the use of the same JS code to realize the pull-down menu, if we must, at least to ensure that the mouse to draw the navigation area when the navigation links is a text link, but also can click at the same time, the proposed increase in the bottom of the page One section contains all the text link the region to make up for;

(4) If I want to use the picture as the site navigation links, it is optimized for the picture to picture page links to the main content of the words as ALT and the other in the next picture with a text link in its support;

(5) site in the navigation links on how to place text from the UE point of view, there is a certain stress, with this Web site or the importance of the channel's Web site features, generally the more important channel in place at the beginning, of course, can Channel to be a sensory aspects of classification in order to make a distinction between; SEO from the point of view, the idea of the name of the channel is a complex process, which we need to channel the contents of a detailed understanding of the channel and the main keyword research;

For example: the international channel exhibition shoe shoe network as an example: As we all know, SE (shoeexhibition) Table footwear exhibition, which is based on SE channel name or rename it to show the footwear industry? I have just said that the need for research, that is, you can start the action.

2. Crumbs navigation

The crumbs on the concept of navigation as well as the role of the network much Simply put, the crumbs of navigating the clear meaning of this is that users of the site which is currently in position, the user connection through the navigation of the page quickly reach a higher level, which is designed to Navigation In the current window should open.

The crumbs should be listed in the user navigation are all superior web page (logical structure) and the name of the link NOTE: This is the text link, if your channel name, category names, the name of the sub-classification of the design is good enough, you will Found through the pages with keywords for the anchor text of links to the higher page, and then if there are thousands of pages of content, there is thousands of pages with keywords for the anchor point to the text of the classified pages or channels This page! ! !

The content of the page crumbs navigation should list the title of the article? Should the title of the article to increase when the URL of the page link? I did not SEO from the point of view to examining whether there is a difference, I personally think is best not to add URL, but the higher the page's URL is to be added.

3. Relevance of the link

Relevance of the links do not have a specific model, I look at it as a strategy, the article page list of related articles, can also be set out in relevant search results, according to this line of thought, the category under the TOP10, click ranking, On an article under the same article could be relevant links.

If the user viewing an article provided at the end of the content of articles, users are likely to conduct an in-depth articles through the excavation until the user's interest in the theme of the disappeared, and in this way allows the user to achieve the greatest satisfaction, because Is the continuity.

For example: I am very interested in shoe-like style, often to see the latest international footwear online picture-like shoes, PS: The latest Belle-like style of shoes, some articles contained in the Belle is the picture of the shoes, and some Boots of the picture, the Anyway, I need very simple to see Belle, and appropriate links to relevant arrangements can be saved, I find a lot of time reading the picture, a whim, buy a pair of back Chuan Chuan, then think If the following can provide a Brand New shoes offer page ah nice! ! !

Note: I do not agree with a theme of the content of the page links to other pages of subject matter, unless they have a double relevance.

4. Site Map

First of all, let us take a look at my shoes to the international network of production sites map page, is now in use, placed on the Web site link at the bottom, the map is a user-friendly Web site to find information quickly and should be given on the first page links.

I have not considered the site map in the footwear industry to join the international network of all the contents page, it is horrible, it is estimated that great to my hard drive will Unable to get rid of, HOHO.

International Network for the footwear industry, the site map page and have a channel to lower Classification pages of text link is sufficient, more importantly, I want users to clearly understand the international network of shoes can be provided as well as the international network of shoes Where the characteristics; for medium-sized site, I would like to suggest the site map to add content pages of text links, I very much hope that through technical means to generate articles with keywords for the title of the article's text link anchor text site map, and With the number of process control and automatic link page.

Finally, also said that:

1. Home Web site, the channel page, classified page, section pages are pages of the list, its content is the link anchor text consisting of

2.URL design the best way of logical structure in line with the site, according to the structure of the tree-down design, deep-level directory does not affect the effectiveness of SEO (based on its own Web site case), are all analog users to determine the logical thinking and There is no need for users to click on to reach the less time the better the content of the page, or from another point of view to understand, remember: Thelessismore, if the Web site to provide search functions, each page that I can use to reach 2 hits, it Web site does not need the existence of navigation, like in your search keywords on Google, but we can not fully simulate the user's search behavior.

In recent days, wrote an article for optimized article pages, click on its record and better than I imagined.

I believe that words do not optimize too deliberately, and a pile of words do not naturally good for. Keywords page, sure, according to their content of the article to set the number of occurrences of words, it is necessary to the specific flexibility. In order to ensure the record of your search engine, it is necessary to follow the search engine quality guidelines can be found in the portal pass, so you can ensure that the station be crawling. Also, bear in mind that more effort is needed to think people will use the search word, and naturally these words included in the site content, so that the title page URL and descriptive, and so on.

There is another important factor to make their own stand a good record the results, we must first understand the search engine used to record. It is only to understand the habits are more conducive to play their own benefit, on our first record, said the next Google used to record. Google have included the following features:

First of all, Google on a new station or freshness of the East and West are more sensitive with a high degree of intellectual investigation. It will soon see through the external links to your site, usually through the external links included in the rate of how much to give a high and low points of the evaluation, if the new station, or click the record high rate of speed so naturally included very soon.

In addition, Google used PageRank technology inspection of the entire link structure of the network and determine which pages the highest importance. Followed by a hypertext-matching analysis to determine which pages are being carried out with a specific search-related. In considering the overall importance and the relevance of a particular query after, Google will be the most reliable and most relevant search results in the first place. Google is also included in one of the features of the page.

Characteristics of the two, Google will link the text to be described in words as the index, so we make a friendship link in the tens of millions of carefully designed to link the text description of the site to make it consistent with the position and not lose relevance in order to win the Google seo.

Characteristics of the three, Google robots regularly crawl Web, a large number of web pages will be included in the index. Due to be completed next crawl will notice a new Web site, available on the website as well as the failure to change the link, and content changes in the search results to be adjusted.

In that case, Baidu search engine used to record, which included more emphasis on first impression, according to the Web site of the first impression as an important and non-important measure. Relative Google, Baidu's search engine to participate in high man-made, that is, in some level, probably by the people to decide whether or not to include pages and not be decided by the machine. Therefore, the Web site search engine Baidu to log in before doing the best to enrich the content, a little more original content, pages with keywords related to the content of the high point in order to better Baidu's initial impression.

Baidu pages on Google's update is relatively more sensitive to the term, it may Baidu with the relevant local character. Baidu search engine is updated weekly, depending on the importance of web pages have different update rate, the frequency of a few days in January to between. So in Baidu's search results are basically marking time for the record.

Read for more than Baidu and Google's habit of record, that we will be in the optimization process will be more targeted in the possible content of more original, than the original sometimes deliberate increase in the keywords you include more results.

We must note that although the number of keyword density is an important factor, of course, can not be ignored, but the most important thing is content. Many people in order to achieve 2% to 8% keyword density rather than the quality of the content of it, deliberately combined with the optimization of the page of the key objectives, in fact, sometimes it will do the opposite result.

12,13,years ago, most of connections to other connections to introduce visitors to the purpose is very simple, so the main site of what is connected to the Web site to connect visitors to the site would benefit very seriously. Link has been seen as a visitor site assessment of the value of the most important factor, visitors can step through the cross-connect only be able to visit different sites, would like to know their own information and information supplement, look at the key site of the main election connect better.

In recent years, because the search engine portal (such as Baidu and Google) and the rise of intervention to connect the site as early as the role has lost its mind early. The purpose of linking the pursuit of Web site is not convenient for visitors to the convenient, more time to master are considering how to make their sites appear in search engine search results in a more forward position, that is, how to do a good job search engine Optimization.

Connection is a Web search engine to determine whether or not outstanding, it's important an important factor. When there are many sites take the initiative to connect a Web site, the search engine will be the site that is very important, given the weight of very high, said the search engine on the Web site to see the very beginning. Search engine itself is a function of the program, of course, each search engine has its own method of procedure, each search engine's algorithm are not the same, the number of connections and connection quality as a key site evaluation criteria, Through the ability to connect visitors to bring stability and a variety of external resources Web site, a Web site one of the important indicator of success.

Search engine optimization to be considered include links to stations outside the station and link the two links:

Station also known as the link in chain, the rationale is to build links with search engine optimization techniques to determine the level of the main factors. The station can be linked to optimize the overall layout of the site to make reasonable to facilitate visitors to view, it has also become a site search engine to determine the value of one of the key factors, in particular, Baidu, compared with value chain within the site. If you can set the chain in enough good words for this position has been very helpful in the search results have a very high ranking, is as easy to be able to go out to promote a Web site to allow users to click into the Web site you visit More information.

The common strand in the form of:

Site Navigation: The general was placed in the position at the top of the site to guide users to more quickly reach the relevant section of the classification;

Site map: Web site includes a link to the page number, placed in the location of the site's home page, visitors will not only facilitate browsing, visitors to the direction to improve the efficiency of view, but also facilitate the search engine spiders crawl the entire Web site with links to provide Search engine to crawl;

Text link: to facilitate visitors to understand the relevant articles, and through connections can jump to the relevant page;

Crumbs link: to provide a clear view of the visit to clear the path for them by visiting this page and another page in the relationship between the hierarchy at a glance.

Link station to do a good job of a four-point proposal:

1. Little or as much as possible the use of non-use of JS file link, although the JS file in the static pages are more likely to be called, but very friendly search engine optimization. If a page weight high, as JS code with the formation of chain-ring true, led to the inside pages of very low weight in the ranking on the poor;

2. To reduce the level of page links, search engine spiders crawl the Web page, the site of the level of in-depth and does not require, but a reasonable level of the page, more conducive to the spider crawling on a more friendly search engine optimization;

3. Trace the use of text notes, as I connected the name of the page is "feeling experience", in order to better reflect the effect of, I can trace by adding text notes "SEO experience feelings", visitors can clearly tell what kind of content to connect , For search engine optimization has some advantages;

4. Links should appear in the top position as far as possible, the pillars of the search page to crawl all the time by top-down order crawling site content, the more important content, keywords and site should be the closer of the page at the Web site The more forward position, as a more convenient spider crawling.

Station also known outside the chain link, which is the blood of the Internet. No link, information are isolated, difficult site of a comprehensive requires links to other sites. And other natural resources complement each other as a demand, when demand for such a site can not be met, you can search engine portal to be more understanding and more information. This is also a search engine can be so successful today is a key reason it did an ordinary Web site can not do it to collect links to other sites, for itself, is outside the chain. Now many are trying to master their own Web site provides links to the search engine portal, and its share! Can win a share of it you have to look at whether the search engine to bring useful information outside the chain, the chain outside the site was seen as a good or bad. For example, that Google, the Web site links to many sites should be a good site, or how there are so many sites link to the site it? Google's idea is of course true, but now do so outside the chain's Web site is no longer for the convenience of the users to find information and links to the Web site, but to optimize hard to increase the number of links in order to increase the number of sites outside the chain, and enhance the site The universality of the link. They all remember that Google, outside the chain of more foreign chain, the higher the value of PR, PR value of their Web site the greater the impact, but unfortunately some people to buy original capital of high PR links to the neglect of its own website价值.

Outside the chain of several common:

1. Link Exchange, the Web site of resources between each other to promote an important means of mutual benefit with other psychological Web site co-operation with its own Web site, of course, the best resources related to the content exchange LINKS Web site;

2. Landing classified directory, or your Web site to the directory, search engine and portal landing almost mean. The world's largest classified Web site directory DMOZ, a foreign Web site. DMOZ has been successfully included in the website will not only be derived DMOZ site links, links to export DMOZ site, the search engine to the weight are very high, the entire audit manual, friends who are interested can submit to DMOZ, the success of A very low rate! Is low because only now come to the noble DMOZ them to visit the Chinese Web site: http://www.dmoz.org/World/Chinese_Simplified;

3. Landing site navigation, that is, we often say that good and some 123,265 Guinness Web site, the Internet has brought to China a new innovation, have a good 123 to Baidu now has been more than 1,000 million purchase price, was 265 Google included. If your site can be a good 123,265, and other large-scale Web site navigation incorporated, you will no doubt bring a lot of sites clicked the hope that China's "passing the buck" like to use Web site navigation;

4. Production base stations, search engine optimization for beginners in terms of base stations is very complicated. The so-called base station is refers, in a search keywords, the search results appear in a few more or less the same content, but not on the same Web site, if they are connected to each other, they are a group of stations. Production base stations, it should be noted: Do not use the same engine room space between the base station not to cross-connect, between the content of each site should be different.

5. Connect bait is a very clever way to connect an external access, in recent years caused by the search engine optimization technology enthusiasts and industry professionals with strong concern. Link bait pages generally have a strong attraction, including to attract your eye, of course, is not only an attractive title, as some people will only arouse the reviled and despised. Planning to connect a decoy page needs a strong sense of innovation and capacity planning.

6. Jian group blog, a new Web site, there is no PR value, in general very few people would be willing to exchange with you in friendship connection, then you now have the option to build major portal blog, such as Yahoo, Baidu, Sina Blog, and so have the functions that you can build a blog for themselves, and then add friendship to connect to your blog or website domain names independent.

Do a good job outside the chain of four-point proposal:

1. Web site to connect external growth in the number of naturalization, not a short period of time to increase your Web site a large number of external connections, as you search the Web site of the suspected cause, according to a certain amount of quality in accordance with the plan to have your Add to connect an external Web site, a Web site's success was not built overnight matter.

2. Do not forget yourself the best thing to do, in addition to looking outside the chain of high-quality, do not forget to manage and build their own Web site, a building block to its own Web site, Web site content is the success of the benevolent government, more foreign chain No, it can not give you what conversion rate.

3. Do not use the software, mass, mass adoption of the software to send a large number of external connection methods in a short period of time can really give you a certain Web site traffic. However, this method is very easy to see through, see through once, then your site will disappear forever or even for a period of time in which search results, such as QQ, a stranger can be made for the connection to report complaints.

4. SEO is Exchanging links not only to the main page, including a Web site is the information industry, as we have an independent domain name blog and, of course, there are several different sections, to the neglect of the exchange program between the pages. A large number of external connections to increase the station's Web site weight at the same time, do not forget to add pages to your page outside the chain to increase the weight of sub-pages, search engine optimization are also very helpful

Both stations links, external links, or links are considered to link the universal interoperability is an essential requirement of the development of the Internet to link the quantity and quality is a measure of the site. Can be connected directly affect the value of the PR Web site, but the PR value alone is a sign of the Web site, does not affect the search engine to your website weight, but the search engine to your site you have a direct impact on the weight of the PR value of the site, look at this sentence Seem contradictory, but in no way contradictory, it is only an irreversible process! PR value and the search engine to your site is relative to the weight of Hubuyingxiang for a new PR does not stand a very favorable natural conditions, through the construction site, to increase the number of links, link security is the site so as to the quality of PR value, just around the corner!SEO

1, a correct understanding of the value of the link:

Between now and the foreseeable future, and links to do SEO is closely linked and inseparable. Google link in the ranking of all the factors that top the list.

2, to set up a link on their own website:

All the links in the start-up your own Web site.

3, for "the right link," than the pursuit of "more links":

If your Web site with links to the Web site of the "wind and oxen and horses do not," there is no need to do this link, as it almost can not give you an effective traffic. But it will also affect the google search engine, such as your Web site's overall evaluation.

4, it is necessary to remember that mixed text link:

Whether it is done in-house and external link link, link text must pay attention to the hybrid.

5, the link can be everywhere:

The world inside the network, the most taboo of the imagination is not dead bowls move. To increase their Web site links, Sha Sha not only know to find the link exchange sites, search engine submission and so on. You can go to the blog site, news site, the sharing of resources and so on the local sites to increase their own links to external Web sites.

6, so to link creative:

You can think of themselves all the way can be creative play. There is a foreign station, in the above blog published a full page of the goods on a Web site link (these links to find his own), then this article due to the very practical, and have had a lot of traffic, not only to Web site brings its own benefits, but also above the other station, which benefited. In fact, the article also has a role, that is, their own Web site and a number of well-known Web site to connect up to increase their page rank score. No more, the author of the article, later returned to the station master's mail, to persuade them to do a link exchange, which is the natural course of things. So, do link,

Open as long as you thought, think long and thin, you can get unexpected results.

7, do not waste time on garbage link:

Do not be a link to mad because some of the link makes no sense, and some will pull you back.

8, persevere:

Three days of fighting fish, drying month net will not work.

9, thought-out plan:

Measure the effectiveness and clarity of your goals are inseparable. If their land is Shayang do not know, talk about what fields to work, not planning to as non-event.

10, Happy input:

All you have to stimulate the potential to become interested in him, you surely will.

SEO with the value of your chosen keywords are closely related. Despite the keywords for SEO and is also very important, but people are only doing PPC ads more often when the test because the result is not good, can be quickly replaced. As for the SEO, if you choose a good keyword, you use for a period of time, know that it was the pages of income, and the use of keywords to link.

Keyword research is a complex process, it is not possible for their customers, agents or marketing companies decided to separate. This week, we will talk about some of the basic elements of the keyword research, but also hope to give readers some of the strategy, or better.

Keyword research to have a clear plan, not in the light of Abbott and Costello routine. No matter how you trust your agent or your adviser should have a keyword research process repeated until each of the selected Keywords are satisfied with it.

First of all, on behalf of the site should be optimized and keyword-related products or services. Key words, including single words and compound words, should be placed with the most relevant pages. If you have to adhere to the company he co-operation for you to enhance the quality of the site selection and the words, there may be problems. Some of treachery will help customers to choose some competitive keywords, so that they can guarantee rankings, and then ranked according to results of the optimization to prove, and we believe that this success even if the optimization. Key words to choose when to ensure that this is a very popular keywords, and you can bring high-quality traffic, no one search keywords, even if the top five will be useless.

The use of some of the data and some of their products and services is a common understanding of the customer research is the best way to research keywords. Key words selected must meet the following two criteria: relevance and popularity. The relevance of keywords including the brand and related products. Popular by a series of decisions all the tools.

We have chosen the words SEO strategy generally include the following:

1. Web site customers and competitors website. In addition to the site to see the keywords tag, can also look at the title page, the title tags and alt attributes, and so on.

2. With the customer to open an information-gathering session. If we are to design or redesign a Web site, the Ministry of Planning and the Ministry of the market will always keep the products and services for discussion.

3. Double-check the data analysis. Many large customers in the use of "industrial strength" analysis system, such as WebTrends, Omniture and so on. These systems, if set up, can provide effective keywords information, including data conversion.

4. Analysis of paid search and conversion of data. So you can be the most valuable information if a customer is doing a big promotion budget, to seize this data

5. Use keyword research tools, such as Trellian's Keyword Discovery, Wordtracker, and WordZe.

6. Analysis of customer sites and competitors from the Web site links to external sites.

7. Enterprises or products of Forrester Research data for evaluation.

8. Community web site for evaluation. At MySpace, Facebook, or LinkedIn, and other community Web site and find competitor corporate Web site, through the interaction of consumer information, to find more words.

9. Use their own brain to think. This is the keyword in the study of one of the most important tool, which is to customers and partners to sit together and study.

Once these steps to start out good, when you want for your page Key words like, as much as possible to use the above strategy, as it is in itself a complete keyword research process. To do any SEO, to ensure that at least they used more than a few choice words to the strategy. Otherwise, you will find your site, many keywords are ranked number one, but there is no traffic.

Key research of the very cool, because the job is for people thinking in the analysis. By observing the things people look for words or phrases of the time is priceless, because people say they listen to their Xiangzenmezuo, it is better to observe what they do in the end.

When the statistical information together, you will find when people looking for a title when what is often imported. Once you have mastered the ability of the analysis of the words, you will be able to master, you have to create a highly relevant content, and healing to your visitors and enhance credibility. After all, you are in a speech to the audience to do, then we must meet their needs.

When you do a good analysis of the words, as a strategy to create relevant content, you will be able to obtain good search engine ranking. Google-driven world in the days to come, it will be considered as a second flow seems very strange, but that is true. There are other people to know that you have endorsed the content, Google will be approved.

Key words search engine study is the inverse law of search engines will give you forget about traffic. Concentrate on refining the production of content, such as free or charge very low data analysis of the market research report, which will definitely give you quick access to a good ranking. In the Google content like you before, people must be like the first.

Key words for the study, the following is a fundamental element 5.

1. Research Tool

The studies, Google keyword tool is a must. Another is the free Aaron Wall of SEO Book Keyword Suggestion Tool, an integrated Yahoo! Search (Yahoo! Search) and other useful elements. Tools are generally paid top choice because they are always through the search engine tool to sell your ads, even Wordtracker and Keyword Discovery.

2. Look for characteristics

"Key" is a word to attract the attention of the world, but after a number of cases, you should be aware of the "Key phrases." For example, one in the Austin (Texas State) in the real estate agent, even if "Agent" (attorney) the words on a very good position, it would only have a small profit (depends on luck), but with the geographical features and Key characteristics of professional phrase "Austin real estate lawyer" (Austin real estate lawyer) will have a higher conversion flow. Of course, do not forget synonyms.

3. To strengthen statistics

Not a special attention to the professional tools provided by the monthly statistical report, the number of inquiries, but concerned about the keywords related to the degree of popularity. Must be convinced that sufficient number of people through which specific keywords you enter the site, this can reflect its value, in particular, it is the site of one of the main words. At the same time, we must realize that if the competitive position, and that means first of all to do something about it; if the competition is bound to be the fate of the dead, then the best combination of keywords to do some of the long tail optimization.

4. A high degree of correlation

Make sure you consider the use of keywords and your ultimate goal of a high degree of unity. If you provide a service or sell a product, then it is easy to identify relevant keywords - you just want someone to buy your products or services; if it is for other purposes, must be carefully cut and Morocco, such as the contents of the publication subscription Contributions to charities.

5. Accumulation of resources

This is the most crucial step, a feature of the Key words to support the development of the site, the user needs it? So sites must:

* Meet the basic requirements for visitors

* Take on a sale or users of the entire cycle of activities starting work

* Links to other people

1-4 is a fundamental step in the process of operation, limited to the work station.

Step 5 is very different in the future will focus on out.

What is content to repeat?

Repeat generally refers to the content in different domains between the existence of a large number of identical or similar content. In many cases, it is not intentional, or at least they are not malicious. For example, some of the Forum will be generated for a number of mobile phone screen display designed page; store items to be displayed on (and sometimes linked to) a variety of different URL, and so on. But sometimes, some of the sites in order to manipulate search engine ranking, the more popular or long tail of the query traffic, to a large number of copied content from other sites.

What is not content to repeat?

Although the Google Web site has easy-to-use translation function, our algorithm will not have the same content in English and Spanish as a copy. By the same token, you do not have to worry about your article, we have other small fragments of the article cited as duplicate content.

Why is Google concerned about duplication of content?

Google users use Google would normally want to see the diversity of original content. If they are found in a pile of identical search results, one can imagine how annoying it is. In addition, Web site administrators do not want to see Google is given as example.com / contentredir? Value = shorty-george? = En complex as the URL. They often prefer similar example.com / en / shorty-george.htm the URL.

Google done?

Google in crawling and search results pages, always trying to show and index the contents of a different page. This means that the filter, for example, if you have a Web site article, and the print version of the normal version, and you do not have a robots.txt in the set, noindex tag, Google will only show to select a version of Google users. For use in an attempt to copy the contents of the control position, to deceive a small number of Google users, we will be related to the index page ranking and make adjustments as appropriate. Of course, we prefer to focus on filtering rather than adjust the position, therefore, in most cases, the worst result is that those who saw the original version do not want to see appear in our index.

Web site administrators on how to copy the contents of the initiative to address the problem?

* Stop the appropriate search engine: rather than let our algorithm to determine a document's "best" version, you may want to guide your Google select the preferred version. For example, if you do not want to index your site, we print version of the article, you can in your robots.txt file or directory name written on regular expressions to the prohibition on the Google Print version of those crawling.

* 301 redirect: If you are remodeling your website, your original site. Htaccess redirect the use of 301 (permanent redirect) to redirect your users, Google and other reptiles, such as search engine spiders .

* Links to the same: to make your internal links in line, do not have / page /, and / page and / page / index.htm internal links.

* The use of top-level domains: In order for us to always use the most appropriate version of the document, as far as possible the use of a particular country's top-level domains. Such as example.com / de or de.example.com the URL, Google will certainly know better example.de German is at the core.

* Care for the joint-syndicate: If you are to other sites also offer you the contents, in each of the other sites of the article, even including a link back to the original article. Note: Even so, to a query, Google is always that we believe is the best (sites are not prohibited) version, which may or may not have the version you want.

* Use Google webmaster tools of choice for the domain: If other sites link to your URL when using the www version is also free to use the www version, you can use Google webmaster tools to let us know what you want to index方式.

* 减少模板网页上的重复内容：拿版权声明来说，你有两种选择，一种是在你的每一个页面底部都有一个冗长的版权声明；另一种是设立一个专门的版权详细声明Page, and then at the bottom of the page to write a brief summary and a link to the copyright page statement.

* Avoid No-page release: non-users do not like to see the actual content of the page, it is necessary to avoid empty planes page. To the real estate pages, for example, do not release (or at least stop) did not comment on the comments page, or real estate did not set out a list of real estate Web site, and so on. Only in this way, the user site (Google, as well as reptiles) will not only see the infinite number of words "in the following cities were】 【a mistake in not renting the list to be ... ..." In fact, there is nothing but a list of web pages.

* Know your content management system: to ensure that you are familiar with your site's content shows how, especially when it includes a blog, forum or related systems. These systems are often in the same content will appear in various forms.

* Do not worry, keep happy: Do not over-plundered by the (embezzlement and reprinted) you interfere with the content of the site. While very annoying, they are almost impossible for you to Google in the existence of a negative impact. If you no longer really welcome the new millennium you have the right to make a statement on the bill to apply to your ownership of content, we will deal with those rogue sites.

Baidu ranked up easily optimized to maintain stability in the difficult, often because Baidu to do something big adjustment algorithm or some hidden rules on the transformation. We have the following to analyze Baidu ranked optimization strategy.

Baidu is the world's best Chinese information retrieval and transmission technology providers, the company known as "the world's largest Chinese language search technology providers." China to provide all the search engine portal, more than 90% of all search engine Baidu to provide technical support to existing customers, including Sina, Sohu (chinaren), Tom (163.net), Tencent, 263,21 cn, Shanghai Hotline, Windows Guangzhou, China, the North of time and space, time and space of the western region, Chongqing hotline, the port of Jilin, Daqing port, the East hotline, Hunan port, the port Nanyang, Shunde Information Network.

Baidu search engine uses high-performance, "spider web" of the program automatically over the Internet in search of information can be customized, high scalability of scheduling algorithm allows a search engine in a very short period of time to collect the largest number of Internet information. Baidu in China and around the United States are equipped with servers, the search covers mainland China, Hong Kong, Taiwan, Macau, Singapore, Chinese-speaking regions, as well as North America, Europe, part of the site. Search engine Baidu currently have the world's largest Chinese information base, the total reached more than 60,000,000, and also a day to hundreds of thousands of pages of the rapid pace of growth. As the background of a highly efficient application of information index algorithm, has greatly enhanced the speed of retrieval time to respond to the bear and big traffic when the stability of the search engine Baidu for more than 60,000,000 page of a search of the local average response time of less than 0.5 seconds.

Baidu Inc. (Baidu.com, Inc) at the end of 1999 was founded in Silicon Valley, and its creator is a senior technical experts, information retrieval, analysis of the hyperlink patent holder only - president of Baidu Robin Li, and their friends - in Silicon Valley Has many years of successful experience in the business of Baidu, executive vice president Dr. Xu Yong.

Baidu search engine features

1. Based on the terms of the combination of information processing methods. Cleverly solved the problem of understanding of the Chinese information has greatly improved the accuracy of the search and recall.

2. Mainstream support for the Chinese coding standard. Including GBK (Chinese characters in the expansion of normative code), GB2312 (Simplified), BIG5 (Traditional), and be able to switch between different coding.

3. Intelligent correlation algorithm. Based on the content and Hyperlink-based analysis of the correlation method of evaluation, an objective analysis of web pages to the information contained in order to ensure the maximum relevance of search results.

4. To search results page labeled richer properties. (Such as title, URL, time, size, coding, Abstract, etc.) and to highlight the user's query strings, user-friendly to judge whether or not to read the original text.

5. Baidu search to support the second search (also known as the progressive retrieval or search Bijin). In the last search results continue to search, and gradually narrow the scope of the find until they reach the smallest, most accurate results. More user-friendly and easily found in the mass of information of interest to their true.

6. Relevant search term recommended by Smart Technology. Search for the first time the user will prompt the relevant search term, to help users find more relevant results, statistics show that can contribute to enhance the volume of 10-20% of the search.

7. The use of multi-threading technology, and efficient search algorithm, the stability of the UNIX platform, and the localization of the server, ensuring the fastest response time. Baidu search engine in China to provide search services, could significantly reduce the response time of the search (a search, the average response time of less than 0.5 seconds)

8. To provide a week or two weeks, four weeks and many other services. Can be seven days to complete the updated website is currently updating the fastest time, the amount of data of the largest Chinese search engine.

9. Results support the content of the category-output, the type of site-content-type of site + categories in a variety of ways, such as polyethylene. Support for the user to choose the time frame and improve the efficiency of search users.

10. Intelligent, scalable search technology to ensure the fastest most of the Internet to collect information. Have the world's largest Chinese information base, to provide users with the most accurate, most comprehensive, most timely information to provide a solid foundation.

11. Distributed structure, designed to optimize the algorithm, fault-tolerant design of the system in the traffic under the high-availability, high scalability, high performance and high stability.

12. Configurable high-search service allows users to be able to meet different needs.

13. Dynamic page summary of the advanced display technology.

14. Baidu unique snapshot.

15. Syntax support for a variety of high-level access, allowing users to query more efficient, more accurate the results. Has been to support the "+" (AND ),"-"( NOT ),"|"( OR), "site:", "link:", will also continue to increase the efficiency of other search syntax.

There are a lot of people will always keyword spelling errors, they often find errors of spelling words or phrases can bring you additional traffic. (GOOLE on the run, it checks the spelling errors. Is not recommended to use misspelled words, phrases as keywords)

1, dealing with the keyword:

First of all, and to collect a lot of your Web site or product-related keywords of. The next task is to collect the combination of keywords, their components or phrases commonly used phrase. Many people in the search when using the word composed of two or three words. According to statistics, the average is 2.3 words. Do not put it in general, a single word as a keyword. Such a keyword into a search engine's hard to top ten. For example: Do you have the following keywords: "search engine, software, to improve," trying to mix them as a "search engine software", "enhance the search engine." The composition of the word keyword phrase will help improve your site's ranking, you will be more effective to increase your website traffic. For example: Few would "search engine" or "software."

2, give up some of the keywords: to find out those who rarely used search keywords:

A: In English, the search engine in case there is no distinction.

B: misspelled keyword is of no use, but often find a spelling error code word can improve your additional traffic

C: removal of those words out in English, there are "the, for, a," and so on. There are Chinese ", you and I" and so on.

D: No one will be "the best" and "crazy" and other terms to search. If your Web site, there are similar words, it is best to remove him.

Select the best keywords:

If you are in accordance with the above, you must set out a lot of keywords. Even though you have no one to go with the exception of some use. But you still too much. Now is the time to enter keywords to optimize the final step.

Tip:

Try to use the remainder of the keywords in the search engine in the search, do not focus on the most popular keywords on. Sometimes, sub-keyword ranking up is quite easy. As the most popular keywords would be the existence of more competitors, and keywords at the contrary. In the selection of keywords is to identify the skills needs of keywords and keyword competition in the balance, that is, the selected keyword competition is not very intense.

Why should the use of meta tags of html?

1, meta tags in your page is embedded in the special html tags, you include on your page to hide some of the information. Meat is the role of the label to explain to your search engine page is about what the information. The search engine for high-level, html of the meta tag is not new. In any case, but it is a good page indispensable. We are following it for some of it on.

2, when you plan to search engine optimization strategy is the meta tag is very important. Nevertheless, the general joined the meta can not help you get better search engine rankings. There are several meta tags, but it is important the following: description tags, keywords tag, title tag (title, strictly speaking, not a label). When you refresh tags from time to time when these labels is particularly important. If you wish to search engine to your site when the index will be redirected to use html tags (redirect) label with the robots tag.

Note: questionnaire, only 20% of the page to use "keywords" and "description" tag (that is, keyword, description)

A number of keywords separated by commas.

3, title tag

title tag of your page may be the most important tag, which is the first page you see. It should be placed before the keyword and description. In this label is the best site you add keywords, title tag in search engine search occupies a very important position. It is the best on the other meta tags, which are more conducive to your site's ranking. (Note: Some search engines will be based on the letters of the title tag for top priority, as far as possible in your title used in the beginning of the alphabet) title tag in the search engine is the first to see a description of your site, so as far as possible Make it simple to understand. People see that your website is what's on.

4, Description tag

Description label on the back of the title, the label may be a short (one or two sentences). Used to describe your site. With the same title tag, which is in the list of search engine links to your site. These will be described in encouraging people to visit your Web site instead of your competitors. (Description can not be too exaggerated. Otherwise, when visitors to your Web site content was found not to say that you like, then he will soon make way.) Many search engines allow the words to describe the 150 or so, so you must ensure that Your description of the 150 in the following, or else the search engine will automatically cut off part of the surplus resulting in a description of your site is not complete. That describes the search engine's keyword than the content of the page to be important (as if this situation is not so obvious). I noted above, this provides a very important message: Make sure you can correct the description of your site to reflect the theme, as far as possible to join you in the description of the main keyword, the more we rely on the greater significance of meta keywords. This will highlight your keywords.

Now most of the search engines (google the exception) will support descriptin label. If you do not use if you will lose the top may be.

5, keyword tags

Compared with the description in the title tag, keyword tag does not seem so important. Some search engines ignore it completely, but under the right to use the keyword tags to improve rankings is still valid.

In addition to the search engine, under normal circumstances can not see the people. keyword tag is a hidden tags to search engines to provide you with a set of pages related to keywords or key phrases list. You can use the appropriate tools to identify sites you apply to a series of keywords. (Note: only include the keyword tags in your page content related to a list of keywords. Here all the keywords must be linked to the content of the page.)

Tip: In every page of your organization in the relevant keywords, each page must be focused on different products or content. In the labels out in full keywords to improve your site's ranking will not be good. Between a number of keywords separated by commas, the comma is that the logic "or". That the logic of space "and." This is the official described in the keyword tags must be the keyword. Nevertheless, many search engines will be between the keywords separated by spaces in order to be able to search more relevant results. This is the meaning of the search engine space will separate the keywords according to a certain degree of freedom the way combination. Can try to use two methods, to see a more appropriate for you.

Keyword is not appropriate to repeat the same form of 3-6 times, it has been generally considered to be the largest number of repeated keywords (like now changed). So, as far as possible to avoid your keywords repeated again and again. This is every search engine is SPAM (keyword spam), you will be punished. Most search engines allow you to use keyword tags up to 1,000 characters. Typically, each page using the keywords associated would raise the ranking of your site. A very important factor is the keywords you redundancy if one of your keywords is a character, and your keyword tags in 100 characters, then you keywords on the redundancy of 1%. Search engine algorithm will make use of relevant keywords to your redundancy statistics page you each and every important word or phrase. Remove unnecessary keywords will help improve your site's ranking.

Basic search engine optimization strategy:

Why is it that some sites in the search engine on a very good position, and some even find it can not find? The secret is it so? As a free search engine on the guidelines said, there are five factors you must remember this:

1, the content of your Web site with the theme.

2, a few keywords per page.

3, keyword placement.

4, traffic.

5, the number of links.

1, search engine optimization strategy: website

The site is the actual content of your network optimization strategy is an important factor. If you want your website to search results in a row in front, your site must be real. The search engine spider is a blind man. They can only judge the content of your web site you have the quality, rather than from the picture, flash animation on the judge. In all of the pages have enough content to the search engine index is a successful search engine optimization strategy for basic needs. Easy to understand why a little of the content of the site is difficult to get ranked. People looking for information, always looking for a lot of important information Web site. Naturally, the content-rich Web pages than the content of those pages is also a wealth of Web site rankings so much better. For each of their sites to optimize the main points bear in mind. Do not forget to update your Web site. Both search engines or visitors want to see the relatively new information. This is what does that mean? This requires you to collect a lot of information, this focus on the field.

2, search engine optimization strategy: keyword density

Keyword density (Keyword Density) refers to a page, keyword (keyword) keyword or paragraph (keyphrase) accounted for all of the pages in the text of the total proportion of the indicators of search engine optimization has played a key role. In order to improve the natural search engine ranking position of your site's pages keyword density can not be too high, not too low, typically 1% to 7% more appropriate. To achieve the ratio of 1%, then you are an average of 100 words in the best include a keyword or keyword, in 1000 only text contains only a keyword or keyword, then the keyword density On a diluted. Remember, you do all the tens of millions of keywords or keyword paragraph piled up together, or man-made search engine will be a malicious act (Spam), directly to lower your site's ranking position.

3, cable engine optimization strategy: highlight the keywords

Valuable place to place in the keyword, when you finished your statistics on the number of pages required keywords, the next consideration is to put your keywords on the page where. Prominent keyword search engines to attract the attention of one of the most important factor. Search engine will focus on a certain part of your page, in the words of some of the concern appears to be some other words to be far more important. This is the so-called "keyword prominence."

A: Title and meta tags: in the previous section has already been mentioned, title page label is the most important labels. Therefore, in the title is very important to put keywords. There are a number of search engines will be extra attention to the "description" and "keywords" tag.

B: the title (headings)

Title tags for your visitors to specify what site is more important. "Title": it is in

In the text. In the "title" tag to appear in keywords to improve your site's ranking is highly desirable.

C: hyperlink text: You link to a page with content related to your website, the idea is very normal. This is the keyword in the link text as important as why.

D: URL text: your name and your web pages for the keywords appear in search engine rankings will have a huge impact. This keyword is called "URL text," another Web site with links to your site, as far as possible the use of keywords as a text link, which will help improve your site's importance, which affects the PR.

E: at the top: the top of the page of text, each at the beginning of the content is of particular importance, therefore, as far as possible in these areas to contain the keyword entered